Fakhri, Muhammad and Krisnawati, Nila (2020) The Impact of Customer Satisfaction Towards Customer Loyalty: A Case Study of Lion Air Group. Bachelor thesis, Swiss German University.

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Abstract

; Dr. Nila K. Hidayat Ba 89 This research is to analyze the impact of customer satisfaction towards customer loyalty. Moreover, this research would also develop strategies to improve customer loyalty. The methodology used in this study is quantitative method through questionnaires that were distributed to 110 respondents of Lion Air customer. The result indicates that customer satisfaction has a significant influence towards customer loyalty.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Satisfaction; Customer Loyalty; Service Quality
Subjects:	H Social Sciences > HE Transportation and Communications > HE9761 Air transportation. Airlines H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:09
Last Modified:	02 Nov 2020 14:09
URI:	http://repository.sgu.ac.id/id/eprint/1906

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