Bustari, Oswin and Krisnawati, Nila (2014) The Analysis of Consumer Attitudes Toward the Travel Agent Business in The Face of Emerging Tourism Marketplace. Bachelor thesis, Swiss German University.
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Abstract
The first purpose of the research First, to identify factors that influencing the attitude of Jo Travel's consumers toward the attributes of Travel Agent Service utilizing Fishbein Model.Second, to analyze the implication of the consumer attitude for developing the marketing strategy for Jo Travel Agent. To support this thesis, researcher handed 97 questionnaires to consumers of Jo travel Service. The result of this research found that the attributes of attitude (online service, ambiance, location and tour price) are very crucial to purchase intention. The result also shown that attribute of tour price is the most influencing in consumer perception and online service becoming the influencing in consumers belief in Jo Travel.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Attitudes, Fisehbein Model, Purchase Intention, Travel Agent |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G154 Travel agents G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Faisal Ifzaldi |
| Date Deposited: | 30 Jul 2021 23:36 |
| Last Modified: | 30 Jul 2021 23:36 |
| URI: | http://repository.sgu.ac.id/id/eprint/2123 |
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