Kusumaatmadja, Dimas Bravandi and Perangin-angin, Loina Lalolo K. (2021) Correlation of Go-Pay E-Wallet Promotion towards Purchasing Decision among the University Students in Jakarta. Bachelor thesis, Swiss German University.

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Abstract

The aim of this study is to identify the correlation of the Go-Pay e-wallet promotion on purchasing decision among university students in Jakarta. This research is using descriptive and correlational method. The data were collected from 103 respondents who are college students that are currently studied in Jakarta with age around 18-24 years old and users of Go-Pay e-wallet. The data analysis technique was using simple linear regression. The result showed the Go-Pay e-Wallet promotion correlate to purchasing decision AIDA helps to determine the correlation of Go-Pay e-wallet and purchasing decision from the correlation result, purchasing decision with promotion Go-Pay e-Wallet has a moderate correlation. The promotion of the Go-Pay e-wallet has a significant correlation with purchasing decisions, and it means that the Hypothesis (H1) is accepted. The findings of this study are expected to be a feedback or improvement for the GO-PAY e-wallet company so that the company can most effectively reduce operational costs concerning the results of establishing a campaign with a similar case of this study.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Go-Pay, E-wallet, Financial Technology, Promotion, Purchasing decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HF Commerce > HF5415 Consumer Behavior > HF5415.332 Young adult consumers H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HG Finance > HG201-1496 Money
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Faisal Ifzaldi
Date Deposited:	03 Jan 2022 13:50
Last Modified:	03 Jan 2022 13:50
URI:	http://repository.sgu.ac.id/id/eprint/2262

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