Nugroho, Yanuar Anggit Eko and Baskoro, Gembong and Hendriana, Dena (2021) Business Model For Startup Company PT Jet Koe Indonesia (Case: JetQ Application Development). Masters thesis, Swiss German University.

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Abstract

The growth of private jet air charter in Indonesia makes the startup company PT Jet Koe Indonesia was established. The company tries to develop a product as a solution for a shortage in the current private jet air charter ordering process. To create value for customers and generate revenue, it is necessary to conduct a comprehensive study to create a business model concept suitable for the company. This research uses a quantitative descriptive approach in the form of survey research. The survey method was carried out using focus group discussions, interviews, and questionnaires as data collection tools. This study aims to develop a suitable business model for the new startup company PT Jet Koe Indonesia in developing JetQ products with the Lean Startup framework combined with the Value Proposition Canvas, Quality Function Deployment, and Business Model Canvas. The result of this study is a proposed business model that is considered suitable for the companies described in the Business Model Canvas. The Business Model Canvas created using a Lean Startup framework enables companies to quickly generate value according to what customers need. JetQ value generated in this first iteration is providing a private jet air charter booking service application that is varied, safe, and easy.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior > HF5415.335 Consumer satisfaction T Technology > TJ Mechanical engineering and machinery T Technology > TJ Mechanical engineering and machinery > TJ163.12 Mechatronics
Depositing User:	Faisal Ifzaldi
Date Deposited:	10 Jan 2022 15:40
Last Modified:	10 Jan 2022 15:40
URI:	http://repository.sgu.ac.id/id/eprint/2318

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