Putra, Aryabima Raihansyah and Perangin-angin, Loina Lalolo K. and Bustaman, Yosman (2022) USES AND GRATIFICATIONS OF THE TRIBATA NEWS READERS WHEN ACCESSING THE NEWS WEBSITE. Bachelor thesis, Swiss German University.

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Abstract

This study examines the gratification and obtained of the Tribrata news readers' when accessing the website by using the Theory of Uses and Gratification as a framework of analysis. The objectives are 1) To find out the readers' gratifications obtained toward Tribrata News website align with their needs, and 2) To determine which types of needs are most sought by the Tribrata News readers. This study used a quantitative approach with surveys as a technique for collecting data. The population is the readers of Tribrata news website, using purposive sampling technique with 170n as a sampling size. Data is collected by distributing the questionnaire online via Google form. Pearson correlation test was used to determine the correlation between gratification obtained and the needs of Tribrata news website readers. The results of the research show that correlations of the gratification obtained with score of Correlations are more than 3 and a level significance of 0.000. Furthermore, along with the result of hypotheses 2 that the most type of needs sought by the Tribrata News reader is cognitive need with Pearson correlation result of 869 with a significant value of 0.000.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD69 Project management
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Mr Arinton Sinaga
Date Deposited:	10 Dec 2024 07:44
Last Modified:	10 Dec 2024 07:44
URI:	http://repository.sgu.ac.id/id/eprint/2673

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