Kurniawan, R. Moch. Ananda Sufyan and Erwin, Alva and Galinium, Maulahikmah (2017) Media Analytics For Fashion Brand Communications. Bachelor thesis, Swiss German University.

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Abstract

The usage of social media as a strategy to promoting a product has been used by various small and large companies’ due to the easiness distribution of the content. With the rapid sharing from one source to another, the shared content could emerge a new viral conversation among people. Especially, with the help of public figure. This phenomenon is beneficial for some people in order to use the virality method as their marketing strategy to raise their brand awareness. So, the use of data gathering and analysis are needed to fully understand the flow of conversations and what keypoint that causing virality in social media. The methods to achieve the desired result are through 3 steps of analysis which is, Instagram analysis, Twitter analysis, and Interview. These 3 steps are related to one another using triangulation method based on the same scope of theory. The proofing of the results provided by the actual study of interview from specific participant category. Result from this research are formed in information for buyer and seller to improve their marketing strategy and compare the value of centrality.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Media Analytics; Fashion Brand Communications; Twitter Streaming Importer
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	12 May 2020 02:45
Last Modified:	12 May 2020 02:45
URI:	http://repository.sgu.ac.id/id/eprint/277

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