Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda and Hidayat, Nila K. (2020) THE ANALYSIS OF @INDONESIA.TRAVEL TIKTOK ACCOUNT'S COMMUNICATION STRATEGIES IN PROMOTING THE SAFETY OF TRAVELING IN INDONESIA DURING THE COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

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Abstract

This research aims to examine the impact of promotional message in @indonesia.travel TikTok account to Indonesian young travelers dissonance about traveling during pandemic in Indonesia. This research uses analysis method of textual analysis through Focus Group Discussion. Promotional messages in this research are proxied by promotional video posted on @indonesia.travel TikTok's account regarding how traveling in Indonesia during the COVID-19 pandemic. As for the Dissonance about traveling during COVID-19 pandemic is proxied by the desire to travel and people's perception that traveling during pandemic is dangerous. The result of this research is that the promotional video from @indonesia.travel has positive effect on reducing young travelers dissonance to travel during the COVID-19 pandemic.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Mr Arinton Sinaga
Date Deposited:	16 Dec 2024 02:25
Last Modified:	16 Dec 2024 02:25
URI:	http://repository.sgu.ac.id/id/eprint/2780

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