Wicaksono, Bagus Dwi Satrio and Pratama, Yudhistira (2019) The Impact of Store Atmospheric Towards Behavioural Intention With Dining Satisfaction as Intervening Variable Case Study: Independent Coffee Shops in Bintaro. Bachelor thesis, Swiss German University.

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Abstract

Nowadays coffee shops enhance their interior design to make their place more comfortable and instagarammable. This phenomenon exist throughout Indonesia, especially in middle up income area and Bintaro, Tangerang selatan is not an exception. Which is Bintaro. Kopimanyar, Omnikopi, and Pigeonhole are three independent coffee shops located in bintaro. The geographical location of this three coffee shops are near to with one another all three coffee shops have a very interesting interior design which will be discussed in this study. The purpose of this study is to find out whether store atmospherics gives impact on dining satisfaction and behavioral intention. Moreover, this study would also like to find out whether dining satisfaction have an influence on behavioural intention. This study is using primary research by spreading questionnaires to gain the data. The data is being processed with IBM SPSS to check the validity and reliability for 30 Pre-Test questionnaires. The next step is to use SPSS for 153 PostTest questionnaires. The result of this study showed that store atmospherics on dining satisfaction and behavioural intention have the biggest impact in Kopimanyar 63.4% compare to Pigeonhole with 17.8% and Omnikopi with 11.3%.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Store Atmosphere ; Customer Satisfaction ; Behavioural Intention ; Coffee Shop
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:15
Last Modified:	19 May 2020 03:15
URI:	http://repository.sgu.ac.id/id/eprint/435

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