Rangga, Faisal and Merati, Made Widyatantri (2019) The Effect of a Restaurant’s Physical Environment on Customer Repurchase Behaviour: A Case Study of an Upscale Restaurant. Bachelor thesis, Swiss German University.

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Abstract

Food is one of the basic human needs. The fulfillment of food becomes absolute if people want to remain able to maintain the continuity of their life. The market of food has always played a central role in human's life, communities, communication, and culture. Restaurant is a business which prepares and serves food and drinks to customers in exchange for money, either paid before the meal or after the meal. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models starting from inexpensive fast food restaurants to high-priced luxury establishment. This research is aimed to know the influence of Physical Environment on Customer Repurchase Behavior by applying Multiple Regression Analysis. This method is to enable understanding the relationship between the Physical Environment on Customer Repurchase Behavior

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Physical Environment ; Customer Repurchase Behavior
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:25
Last Modified:	19 May 2020 03:25
URI:	http://repository.sgu.ac.id/id/eprint/439

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