Barranthyo, Rafi and Hidayat, Nila K. (2019) Strategic Development of the Micro Small Medium Enterprise Restaurant Through SWOT Analysis : An Investigation of ‘Soto Betawi Bang Kubil’ Restaurant in South Tangerang. Bachelor thesis, Swiss German University.

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Abstract

This study aims to analyze the internal and external factors of Soto Betawi Bang Kubil. In addition, this research would also develop suitable strategy to improve the performance of Soto Betawi Bang Kubil. The methodology used in this study is qualitative method through in depth interview that were asked to representative owner, manager, and loyal customers of Soto Betawi Bang Kubil. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support Soto Betawi Bang Kubil performance.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Strategic Development ; SWOT ; IFE ; EFE ; QSPM Matrix
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 13:13
Last Modified:	19 May 2020 13:13
URI:	http://repository.sgu.ac.id/id/eprint/535

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