Claudya, Baby and Syaebani, Muhammad Irfan (2018) The Role Of Trust, Familiarity, Social Presence To Purchase Intentions In E-Commerce Marketplace, Study Case On: Tokopedia. Bachelor thesis, Swiss German University.

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Abstract

In this era, people try to find the most efficient way to do anything. This cause globalization on the world makes people change the way they purchase from offline store to online store. One of innovations that have changed the world is e-commerce. E-commerce marketplace has a great impact to the society to help growing small medium enterprise and the business larger by providing place to exchange transaction and change the offline shopping become easy online shopping. A lot advantages that can gain from e-commerce, such as fast, efficient and simple without waste a lot of time. Since people in Indonesia are getting more comfortable without face-to-face interactions, this research examines the factors trust, familiarity, information seeking, social presence that effect intentions customer to purchase to an Indonesian Startup Ecommerce Company: Tokopedia.com to see what is the factors that effect purchase intention in e-commerce. This research will also help any other e-commerce beside Tokopedia to acknowledge their problem or lack function of their platform. This research also may be standardization of e-commerce in order to increase customer intention to purchase.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	E-commerce Marketplace; Trust; Familiarity; Information Seeking; Social Presence
Subjects:	H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HF Commerce > HF5548 Electronic commerce
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 02:50
Last Modified:	19 May 2020 02:50
URI:	http://repository.sgu.ac.id/id/eprint/541

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