Subianto, Gideon Christian and Halim, Hasniati (2018) The Influence Of Brand Image Towards Customer Experience A Case Study Of Lion Air. Bachelor thesis, Swiss German University.

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Abstract

Based on the previous study, brand image has a significant influence towards customer experience. This study applied the theory with different variables which analysing the influence in airline industry, specifically Lion Air. This study objective to check whether the theory is eligible to be implemented in this company. Lion Air currently facing some issues regarding their brand image and customer experience. Therefore, the study is conducted in order to analyse and provide suggestion to improve their brand. Data from 133 respondents has been gathered through online survey. This study is using SPSS software to calculate and analyse data gathered. Based on the result, it is proven that brand image has a significant influence towards customer experience with 58.1%. In addition, this study find that the product quality of Lion Air is contribute the most with 53.7% contribution.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Brand Image; Corporate Image; Product Image; User Image; Customer Experience
Subjects:	H Social Sciences > HE Transportation and Communications > HE9761 Air transportation. Airlines H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	27 May 2020 15:40
Last Modified:	27 May 2020 15:40
URI:	http://repository.sgu.ac.id/id/eprint/704

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