Argubi, Javiero Damitri Piere and Simorangkir, Deborah Nauli (2016) Uses And Gratifications Of Hard Rock Fm Jakarta Audience When Accessing Hard Rock Fm Jakarta Twitter Account. Bachelor thesis, Swiss German University.

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Abstract

Radio shows are now focused on how to deliver good quality content while on the other hand converging with social media in order to have direct interactions with the listeners. However often times with the use of social media comes the problem of irrelevant content displayed within the social networking page as a form of money generating advertisements that obstruct the real motivations behind the radio audience while accessing their social networking sites. By focusing on what has been included inside the Twitter account and what the audience had sought, the aim of this research is to analyze the motivations and the gratifications of the audience of Hard Rock FM Jakarta when they are accessing the Twitter account of Hard Rock FM. This study is using online distributed questionnaires and interview with the media team of Hard Rock FM Jakarta. The study found that the audience is seeking cognitive information (news & lifestyle info) while on the other hand they are also seeking tension release (boredom escape). The study found that the objectives of Hard Rock FM is more or less aligned with the audience gratification sought, while still not able to fulfill the requirements of the audience seeking tension release.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Media; Uses; Gratifications; Radio Broadcast; Twitter
Subjects:	H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media P Language and Literature > PN Literature (General) > PN1991.55 Radio broadcasting
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 Oct 2020 15:06
Last Modified:	19 Oct 2020 15:06
URI:	http://repository.sgu.ac.id/id/eprint/927

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