Article

Ramadhan, Nickalis and Hidayat, Nila K. (2019) The Impact of Brand Activation on Customer Trust. International Conference On Global Innovation And Trends In Economy.

Thesis

Tangke, Karen Janesia L and Munawaroh, Munawaroh and Hidayat, Nila K. (2022) Ananlysis of Person Environment Fit and Person Vocation Fit Towards Employee's Job Satisfaction in Hotel Industry Case Study: Hard Rock Hotel, Bali. Bachelor thesis, SWISS GERMAN UNIVERSITY.

Maulana, Fikri Hanif and Hidayat, Nila K. (2020) Analysis of Hotel’s Crisis Management Implementation – The Role of Marketing and Public Relation: A Case Study of Atria Hotel Serpong. Bachelor thesis, Swiss German University.

Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda and Hidayat, Nila K. (2020) THE ANALYSIS OF @INDONESIA.TRAVEL TIKTOK ACCOUNT'S COMMUNICATION STRATEGIES IN PROMOTING THE SAFETY OF TRAVELING IN INDONESIA DURING THE COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

Andre, Misael and Simorangkir, Deborah Nauli and Hidayat, Nila K. (2020) COMPARISON OF CRISIS MANAGEMENT IN CENTURY 21 PINANGSIA AND VERDE PROPERTY DURING THE CRISIS COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

Riza, Naaziel Dzaudan Al and Abadi, Fiter and Hidayat, Nila K. (2020) THE EFFECT OF BRAND EQUITY ON THE PERFORMANCE OF GARUDA INDONESIA DURING THE COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

Aozora, Alisha and Lingga, Margaretha and Hidayat, Nila K. (2020) THE EFFECT OF CALENDAR TURNING POINTS IN THE CRYPTOCURRENCY MARKET. Bachelor thesis, Swiss German University.

Sukardi, Samudra and Munawaroh, Munawaroh and Hidayat, Nila K. (2020) THE INFLUENCE OF PRICE, SERVICE QUALITY AND LOCATION TOWARD CUSTOMER DECISION VISITING MERCURE JAKARTA ΡΑΝΤΑΙ INDAH KAPUK. Bachelor thesis, Swiss German University.

Meliana, Cindy and Saraswati, Muninggar Sri and Hidayat, Nila K. (2020) MARKETING COMMUNICATION CAMPAIGN AND YOUNG PEOPLE: A CASE STUDY OF SHOPEE HAUL CAMPAIGN. Bachelor thesis, Swiss German University.

Thakuro, Thakuro and Siahaan, Antonius TP. and Hidayat, Nila K. (2019) The Analysis of E-Service Quality Towards E-Loyalty of Online Food Products: Empirical Study of Go-Food Indonesian Consumers In Jakarta. Masters thesis, Swiss German University.

Suwartana, Irwan and Siahaan, Antonius TP. and Hidayat, Nila K. (2019) Analysis of the Effect of Innovation Strategies on Product Innovation Performance and Organizational Learning in SMEs South Tangerang City. Masters thesis, Swiss German University.

Florentina, Elissa and Puteri, Maria Dewi P. T. Gunawan and Hidayat, Nila K. (2019) Analyzing Consumer Acceptance of Overripe Tempe Stock in Tangerang Area. Bachelor thesis, Swiss German University.

Sugito, Bintang Ramadhan and Hidayat, Nila K. (2019) Factors Effecting School Preferences and Their Implication for Marketing: an Investigation of Middle Class Parents at One of the Private Schools in Tangerang Selatan. Bachelor thesis, Swiss German University.

Ramadhan, Nickalis and Hidayat, Nila K. (2019) The Impact of Brand Activation on Customer Trust: an Investigation of Brand Xyz’s Brand Activation. Bachelor thesis, Swiss German University.

Prisa, Joseph Ardy and Sitepu, Badikenita and Hidayat, Nila K. (2019) Impact of Intellectual Capital on Firm Value of the Companies Listed in Lq45 Index 2010-2017 Through Financial Performance as Intervening Variable. Masters thesis, Swiss German University.

Barranthyo, Rafi and Hidayat, Nila K. (2019) Strategic Development of the Micro Small Medium Enterprise Restaurant Through SWOT Analysis : An Investigation of ‘Soto Betawi Bang Kubil’ Restaurant in South Tangerang. Bachelor thesis, Swiss German University.

Lestari, Dinda and Hidayat, Nila K. (2018) The Contribution Of An Entrepreneurship Course Towards Creative Thinking Skills Of Higher Education Students: An Investigation Of Business School In South Tangerang. Bachelor thesis, Swiss German University.

Fitriani, Atiqi and Hidayat, Nila K. (2018) The Impact Of Customer Loyalty Programs Towards Customer Retention - A Case Study Of Front Office Department In Intercontinental Bali Resort. Bachelor thesis, Swiss German University.

Basudewa, Rangga and Hidayat, Nila K. (2018) The Impact Of Green Concept Implementation Towards Operational Performance: A Case Study Of Restaurant “X” In Tangerang And South Tangerang. Bachelor thesis, Swiss German University.

Efendi, Leonardo and Hidayat, Nila K. (2018) The Impact of Loans and Human Resources on Cooperatives’ Performance: A Case Study of Cooperatives in Kota Tangerang. Bachelor thesis, Swiss German University.

Nugrahtama, Nicholas and Hidayat, Nila K. (2018) The Influence Of Perceived Usefulness, Perceived Ease Of Use And People On E-Wallet Utilization In The Food And Beverage Industry: An Investigation Of Millennials In Jakarta. Bachelor thesis, Swiss German University.

Nio, Andrew and Hidayat, Nila K. (2017) The Analysis Of Commerce Capability Strategy Towards Airline Competitive Advantage: A Case Study Of PT. GARUDA INDONESIA (PERSERO) TBK. Bachelor thesis, Swiss German University.

Maulana, Fabio and Hidayat, Nila K. (2017) Analysis Of Consumer Attitude Toward Paid Subscriber Behavior Using Fishbein Model In Streaming-Music Industry: A Case Study Comparing Joox And Spotify. Bachelor thesis, Swiss German University.

Kusumaningrat, Marisabella and Hidayat, Nila K. (2017) Analysis Of Factors Influencing Brand Awareness Of Xiaomi Smartphones In Jakarta. Bachelor thesis, Swiss German University.

Wibowo, Carlo Clanchy and Hidayat, Nila K. (2017) Analysis Of Standard Operating Procedures Towards Business Process Improvement. A Case Study Of Consumer Banking Operations Unit At PT BANK DBS INDONESIA, Kuningan, DKI Jakarta. Bachelor thesis, Swiss German University.

Kesuma, Adidharma Ekaputra and Hidayat, Nila K. (2017) Assessing Airline Service Quality And Perceived Service Value: A Study At PT. GARUDA INDONESIA (PERSERO) TBK. Bachelor thesis, Swiss German University.

Pranylia, Callista and Hidayat, Nila K. (2017) Formulating A Strategy To Increase The Number Of Water Park Visitors In The JABODETABEK Area (A Case Study Of XYZ Water Park In Bekasi). Bachelor thesis, Swiss German University.

Tjiputra, Calvin and Hidayat, Nila K. (2017) The Impact of Interns Towards Customer Satisfaction (a Case of Bulgari Resort & Residences, Bali, Indonesia). Bachelor thesis, Swiss German University.

Pratama, Irfanto Makarim and Hidayat, Nila K. (2017) Measuring Consumer Loyalty Program: An Investigation To Citilink Indonesia Consumers (Case Of Citilink Indonesia In Jakarta). Bachelor thesis, Swiss German University.

Arrahman, Irsyad Ikhsan and Hidayat, Nila K. and Pasasa, Linus (2016) The Emergence of Service Excellence Towards Employees' Job Performance: A Case Study of PDAM TKR. Bachelor thesis, Swiss German University.

Andhika, Benedictus Widy and Hidayat, Nila K. and Pasasa, Linus (2015) Analysis of Service Quality, Perceived Value and Customer Satisfaction Towards Customer Loyalty in Insurance Industry: Case Study of PT.Synergy Adhi Manunggal. Bachelor thesis, Swiss German University.

Sulaiman, Felicia Marcellina and Hidayat, Nila K. and Pasasa, Linus (2015) Analysis of Value Creation Towards Business Performance: A Case Study of a Local Brand: “The Little Things She Needs”. Bachelor thesis, Swiss German University.

Khairunnisa, Khairunnisa and Hidayat, Nila K. and Pasasa, Linus (2015) The Emergence of Service Quality and Brand Awareness Toward Strategic Competitiveness and its Impact on Hotel Performance: A Case Study of XYZ Domestic Hotel. Bachelor thesis, Swiss German University.

Purbodipo, Gigih and Hidayat, Nila K. and Pasasa, Linus (2015) The Influence of Celebrity Endorsement on Nike Brand Football Shoes: A Case Study Consumers at XYZ Football Store. Bachelor thesis, Swiss German University.

Latif, Cynthia Angelina and Hidayat, Nila K. and Pasasa, Linus (2015) Strategic Innovation to Enhance Small – Medium Sized Enterprises Performance: A Case Study of Batik Banten. Bachelor thesis, Swiss German University.

Raymond, Rinaldi and Hidayat, Nila K. and Pasasa, Linus (2014) Analysis of Logistics Delivery Performance at PT Siemens Indonesia (A Case Study of Rental Tools Delivery in XYZ Power Plant Project at the Energy Service Fossil Division). Bachelor thesis, Swiss German University.

Nurhendiarni, Sri and Hidayat, Nila K. and Pasasa, Linus (2013) The ASEAN Open Skies Policy 2015 on The Opportunities for Low-Cost Carriers in Indonesia. The Case Study of PT Citilink Indonesia. Bachelor thesis, Swiss German University.

Dwimantika, Citra and Hidayat, Nila K. (2011) Strategic Implementation Analysis of Asean Mutual Recognition Agreement in Hotel Industry Towards Human Resources Global Competitiveness. Case Study: Jakarta 5 Star Hotels. Bachelor thesis, Swiss German University.

Muradinata, Lukman Harris and Saroso, Pudyotomo A. and Hidayat, Nila K. (2010) Analysis of HACCP Implementation at Flavor Bliss for Business Sustainability of Restaurant Operations. Bachelor thesis, Swiss German University.

Jason, Stephanus and Saroso, Pudyotomo A. and Hidayat, Nila K. (2010) The Analysis of Using a Residential Area as One of Pisa Cafe Strategies to Develop New Market. Bachelor thesis, Swiss German University.