Article

Krisnawati, Nila and Perangin-angin, Loina Lalolo K. and Zainal, Munawaroh and Suardi, Imelda (2016) Brand Equity Analysis and Its Impact on The Loyal Customer of Local Batik to Develop Its Competitiveness (An Empirical Study of Batik Banten in South Tangerang). Journal of Administrative and Business Studies, 2 (4). pp. 189-207.

Krisnawati, Nila and Sule, Ernie Tisnawati and Febrian, Erie and Hassan, Meydia (2016) Do The Brand Image and Customer Loyalty Determine The Competitive Strategy of Chain Hotels. Academy of Strategic Management Journal, 15 (3). pp. 114-125.

Ramadhan, Nickalis and Hidayat, Nila K. (2019) The Impact of Brand Activation on Customer Trust. International Conference On Global Innovation And Trends In Economy.

Conference or Workshop Item

Ramadhan, Nickalis and Krisnawati, Nila (2019) Impact of Brand Activation on Customer Trust in Men Grooming Industry: an Investigation of Brand Xyz. In: INCOGITE (International Conference on Global Innova>on and Trends in Economy), 7 November 2019, Tangerang. (In Press)

Book

Krisnawati, Nila and Sunardi, Reza (2016) Kebangkitan Merek Lokal Industri Perhotelan di Indonesia. Deepublish, Yogyakarta. ISBN 9786024014049

Thesis

Abdika, Wahyu and La Are, Robert (2018) Awareness Of 2018 Asian Games Towards Jakarta Tourism Branding. Bachelor thesis, Swiss German University.

Abdy, Nigel Philo and Adam, M. Riyadh Rizky (2018) The Factors Impacting The Halal Brand Consumer Loyalty Of PT. Soka Cipta Niaga. Bachelor thesis, Swiss German University.

Aditama, Brian and Dibia, Abduh and Pasasa, Linus (2015) Factors Influencing the Purchase Decision Making of Luxury Compact Sports Car: Case Study of Abarth Indonesia. Bachelor thesis, Swiss German University.

Alexandra, Yoanita and Munawaroh, Munawaroh (2014) Analysis of Marketing and Other Stimuli Factors Towards Consumer Behavior in the Purchase of Kopitiam Restaurants Products in Serpong Area. Bachelor thesis, Swiss German University.

Annisa, Annisa and Abadi, Fiter (2020) Analyzing Internal Employer Branding Factors on Employee Engagement of Front Office Employees in Hard Rock Hotel Bali. Bachelor thesis, Swiss German University.

Ardhianti, Maria Carmeitta and Simorangkir, Deborah Nauli (2018) Decision-Making Factors Of Male Consumers’ Purchasing Behavior Towards “For Men” Facial Wash Products In South Jakarta. Bachelor thesis, Swiss German University.

Arditya, Della Putri and Adam, M. Riyadh Rizky (2020) Does City Branding, Tourism Event, and City Image Affecting The Decision to Visit? Case Study of: Banyuwangi, East Java, Indonesia. Bachelor thesis, Swiss German University.

Aris, Christie Putri and Mbouw, Esa Theodore (2020) A Study of Brand Association; Service Quality; Brand Awareness; Brand Loyalty; Towards Luxury Cars. Case Study of Prestige Image Motorcars Consumer. Bachelor thesis, Swiss German University.

Asmaperdana, Haryo and Perangin-angin, Loina Lalolo K. (2017) Influence Of Tokopedia Seller Story On Maintaining Tokopedia Branding. Bachelor thesis, Swiss German University.

Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

Banuadi, Brahmanto Prabowo and Abadi, Fiter (2021) Effectiveness of Product Placement on Brand Image and Brand attitude: A Study Case of Kapal Api in Indonesia’s Talk Show Mata Najwa. Bachelor thesis, Swiss German University.

Bratasurya, Audy Devina and Triutama, Oqke Prawira (2014) The Impact of Restaurant‘s Organic Food Menu Toward Restaurant‘s Brand Image Based on Consumer Perception: A Case Study of Restaurant-X. Bachelor thesis, Swiss German University.

Budiman, Andrew Tobias and Tobing, Rudy (2008) Analysis of ASTRO Brand Based on Brand Knowledge Structure Theory. Bachelor thesis, Swiss German University.

Chandra, Andrea and Adam, M. Riyadh Rizky (2018) The Impacts Of Corporate-Brand Credibilty, Corporate-Brand Origin And Self-Image Congruence On Purchase Intention: PT Mustika Ratu Tbk. Bachelor thesis, Swiss German University.

Chandra, Nathaniel Engelbert and Mbouw, Esa Theodore (2020) Analyzing The Influence of Dimensions of Customer Based Airline Brand Equity Toward Brand Trust: Case Study of Customer of Citilink. Bachelor thesis, Swiss German University.

Djafar, Rilham Zulfikar and Reese, Matthias (2016) Analysis Of Gender Difference in the Perception Of Starbucks Coffee Shop In BSD and Gading Serpong. Bachelor thesis, Swiss German University.

Efendi, Stevent and Erwin, Alva and Eng, Kho I (2015) Predicting Automotive Brands Popularity Using Twitter Data. Bachelor thesis, Swiss German University.

Geraldine, Canny and Adam, M. Riyadh Rizky (2018) Analysis The Factors Affecting Repeat Purchase Intention Through Brand Trust (A Case Study Of Wardah Lipstick For Non-Muslim Segment). Bachelor thesis, Swiss German University.

Graciano, Rocky and Are, Robert La (2021) The Impact of Brand Equity towards the Consumer Purchase Decision of Plant-Based Community: Case Study I Vegan Pizza Restaurant. Bachelor thesis, Swiss German University.

Guswan, Mohammad Joddi and Prawira, Oqke (2015) The Impact of Brand Awareness Toward Customer Loyalty in Local Brand. Case Study: Tanamera Coffee Indonesia. Bachelor thesis, Swiss German University.

Harianja, Regina Maniar and Mbouw, Esa Theodore (2020) Analyzing The Effect of Customer Based Brand Equity Towards Purchase intention: Case Study of Sophie Paris indonesia. Bachelor thesis, Swiss German University.

Harry, Samuel and Abduh, Dibia Merinda (2012) Enhancing Image Through Implementing Effective Media Communication (A Case Study of “Xyz”). Bachelor thesis, Swiss German University.

Helmard, Hana and Mbouw, Esa Theodore (2021) The Effect of Consumer Brand Engagement towards Brand Loyalty of Idoudokstore Through TikTok. Bachelor thesis, Swiss German University.

Hendrajaya, Gracia and Finardi, B. Agus (2012) Effective Corporate Branding Strategy to Increase Sales Performance - Case of “X” Department Store. Bachelor thesis, Swiss German University.

Hidayat, Mario and Sinaga, Junaidi (2018) Analyzing The Impact Of Marketing Mix, Brand Image And Service Quality Towards Customer Loyalty With The Mediator Of Customer Satisfaction : A Case Of Starbucks Customers In South Tangerang. Bachelor thesis, Swiss German University.

Hudani, Iklima and Simorangkir, Deborah Nauli (2018) The Effectiveness Of The Use Of Celebrity Endorser Maudy Ayunda In L’Oreal Paris Product. Bachelor thesis, Swiss German University.

Ibrahim, Geastari Ivyghaida Vania and Simorangkir, Deborah Nauli (2016) Brand Development Of Spasso Milano Through Public Relations – Driven Marketing Strategies By Orchan Consulting Asia, Malaysia. Bachelor thesis, Swiss German University.

Ibrahim, Meastari Ramadahana Delia and Reese, Matthias (2016) Analyzing The Relationship Between Brand Prestige And Consumer’s Self-Esteem: A Study Case Of Louis Vuitton. Bachelor thesis, Swiss German University.

Jananuraga, Mohammad Rusvandi Rastra and Adam, Mochammad Riyadh Rizky (2016) Impact Service Quality and Brand Image Towards Customer Loyalty Through Customer Trust. Bachelor thesis, Swiss German University.

Khairunnisa, Khairunnisa and Hidayat, Nila K. and Pasasa, Linus (2015) The Emergence of Service Quality and Brand Awareness Toward Strategic Competitiveness and its Impact on Hotel Performance: A Case Study of XYZ Domestic Hotel. Bachelor thesis, Swiss German University.

Kromoto, Davin and Khaerunnisa, Gita (2010) Analyze Brand Performance: A Study of SPC (Singapore Petroleum Company) Automotive Area in Indonesia. Bachelor thesis, Swiss German University.

Kusumah, Aninditya Iswari and Anantadjaya, Samuel PD (2015) Analysis of Contemporary Artists in Indonesia: The Study of Brand Images Influences on Market Acceptance and Market Opportunity. Bachelor thesis, Swiss German University.

Maharani, Septiana Fajar and Soeprapto, Vishnuvardhana S. (2014) The Analysis of the Effect of Brand Credibility on Purchase Intention (Case Study: Mandarin Oriental Hotel Jakarta). Bachelor thesis, Swiss German University.

Manibog, Ariane Elizabeth Kawboon and Abryanto, Rano (2021) A Study on the Impact of Customer Based Brand Equity towards the Purchase Decision of Healthy Food: A Case Study of Burgreens, Jakarta. Bachelor thesis, Swiss German University.

Mawla, Sarah and Reese, Matthias (2016) Analysis Of Brand Preference For Foreign Make-Up Brands. Bachelor thesis, Swiss German University.

Melvani, Ingrid and Munawaroh, Munawaroh (2015) The Impact of Logo Design Towards Customer's Brand Image Perception: A Research of Logo Shapes and Colors in the Hotel Industry. Bachelor thesis, Swiss German University.

Ningrum, Junita Putri Kusuma and Reese, Matthias (2016) Analysis Of Gender Difference Towards Apple’s Brand Image. Bachelor thesis, Swiss German University.

Prabashanti, Ni Wayan Sekar Ayu and Adam, M. Riyadh Rizky (2018) Brand Positioning Strategy Development For Lavanya Aesthetic Clinic – Exploratory Research. Bachelor thesis, Swiss German University.

Prahara, Lalu Gde Agung Risma and Perangin-angin, Loina Lalolo K. (2015) The Effect of Twitter Activity on Arsenal Indonesia Supporter’s Brand Awareness Toward Arsenal Football Club. Bachelor thesis, Swiss German University.

Pramesty, Ignatia Andari and Nawangwulan, Irma Martlani (2014) The Interaction Between Transformational Leadership, Internal Branding and Employee Based Brand Equity: A Case Study in Dafam Hotels. Bachelor thesis, Swiss German University.

Prawitasari, Nastiti and Krisnawati, Nila and Pasasa, Linus (2014) The Impact of Symbolic Image Congruity and Functional Image Congruity on Consumers' Brand Preference: Case Study of MINI Indonesia. Bachelor thesis, Swiss German University.

Pricilia, Monica and Abadi, Fiter and Pasasa, Linus (2015) Analyzing the Affect of Brand Image, Service Quality, and Customer Satisfaction Toward Customer Loyalty in a Premium Coffeehouse Retailer - Case of Starbucks Indonesia in Tangerang Area. Bachelor thesis, Swiss German University.

Purbodipo, Gigih and Hidayat, Nila K. and Pasasa, Linus (2015) The Influence of Celebrity Endorsement on Nike Brand Football Shoes: A Case Study Consumers at XYZ Football Store. Bachelor thesis, Swiss German University.

Purnama, Andy and Zuardi, Gunawan (2008) Exploring Brand Community Through Web-Based Marketing in Indonesia. Bachelor thesis, Swiss German University.

Putri, Seruni Sekaring and Reese, Matthias (2010) Analysis of Coca Cola Indonesia's Brand Communication Process, Version “Buka Semangat Baru”, in the Media. Bachelor thesis, Swiss German University.

Rachmadhani, Fetricia and Abadi, Fiter (2018) The Factors Influencing Consumer’s Purchase Decision Of smartphones (Case Study Of Asus Smartphone). Bachelor thesis, Swiss German University.

Ramadhan, Naufalian and Mbouw, Esa Theodore (2021) Analyzing the Impact of Brand Equity towards Purchase Decision in Multi-Brand Car Dealers: A Case Study of PT. Aneka Putra Santosa. Bachelor thesis, Swiss German University.

Ramdhani, Nanda Dwinanti and Adam, Mochammad Riyadh Rizky and Pasasa, Linus (2016) The Impact of Brand Equity Towards the Brand Preference And Purchase Intention: Case Study of OLX.CO.ID. Bachelor thesis, Swiss German University.

Rayhaan, Muhammad Fathur and Perangin-angin, Loina Lalolo K. (2018) Social Media As A Medium For Increasing Awareness Of Cheetos Product Around Teenagers. Bachelor thesis, Swiss German University.

Rundengan, Varren Regina and Simorangkir, Deborah Nauli (2021) Analysis Usage of Social Media Marketing Towards Customer Trust, Customer Intimacy and Purchase Intention Based on High Street Fashion Brand (Case Study of Forever 21 in Jakarta). Masters thesis, Swiss German University.

Saldin, Azim Atlantino and Adam, M. Riyadh Rizky (2018) The Factors Influencing Men’s Attitude Towards Purchase Intention Of Skin Care Product For Men: A Case Study Of Ertos Beauty Care. Bachelor thesis, Swiss German University.

Savira, Antia and Anantadjaya, Samuel PD (2015) The Impact of Celebrity Endorsement Towards Brand Knowledge and Business Performance in E-commerce. Bachelor thesis, Swiss German University.

Sentosa, Kresna Ajidharma and Tondo, Anthon Stevanus (2020) Impact of Customer Experience Towards Brand Reputation in Fast Casual Dining Restaurant, Case Study of Middle-Eastern Restaurants in South Tangerang City. Bachelor thesis, Swiss German University.

Shan, Sheila Jesica and Simorangkir, Deborah Nauli (2021) Effects of Product Design, Instagram Post Visual Aesthethics and Brand Equity to Consumers Propensity to Engage with Brand Related Content on Social Media (COBRA). Masters thesis, Swiss German University.

Subianto, Gideon Christian and Halim, Hasniati (2018) The Influence Of Brand Image Towards Customer Experience A Case Study Of Lion Air. Bachelor thesis, Swiss German University.

Sudarto, Johan and Simatupang, Parhimpunan (2018) The Impact Of Brand Equity Towards Customer Purchase Decision :A Case Study Of Honda Mobilio In Jakarta And Tangerang. Bachelor thesis, Swiss German University.

Sudaryono, Sudaryono and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) The Effect Of Consumer Based Brand Equity Online Market On Intention To Buy And The Decision Making Consumer Case Study On Brand e-Commerce Tokopedia and Bukalapak. Masters thesis, Swiss German University.

Sulaiman, Felicia Marcellina and Hidayat, Nila K. and Pasasa, Linus (2015) Analysis of Value Creation Towards Business Performance: A Case Study of a Local Brand: “The Little Things She Needs”. Bachelor thesis, Swiss German University.

Sutrisno, Michelle and Munawaroh, Munawaroh (2016) Impact of Electronic Word of Mouth on Purchase Intention and Brand Equity: An Empirical Study of Online Hotel Booking. Bachelor thesis, Swiss German University.

Tagore, Rika and Perangin-angin, Loina Lalolo K. (2015) The Effect of Customer Satisfaction on Restaurant X Brand Loyalty: Case Study at Restaurant X in Alam Sutera, Tangerang. Bachelor thesis, Swiss German University.

Tutuko, Muhammad Haritsah Suryo and Abduh, Dibia Merinda (2011) Analyzing of Consumer Perception of A Department Store (Case Study of The Goods Dept Store, Plaza Indonesia, Jakarta). Bachelor thesis, Swiss German University.

Vinsensius, Alvin and Adam, M. Riyadh Rizky (2021) Video Games Business in Pandemic: Analysis of Brand Awareness, Website Quality and Perceived Product Quality towards In-Game Repurchase Intention: A Case Study of Mihoyo in Tangerang and Jakarta. Bachelor thesis, Swiss German University.

Widjaja, Aurellia and Adam, M. Riyadh Rizky (2020) Identifying The Success Factors of Brand Extension Case of Airbnb Experiences in Indonesian Market. Bachelor thesis, Swiss German University.

Wisastra, Agatha Putri and Munawaroh, Munawaroh (2021) An Analysis of Push and Pull Factors towards Purchase Intention to Shop at Batik Trusmi Cirebon. Bachelor thesis, Swiss German University.

Yonatan, Harris and Halim, Hasniati and Pasasa, Linus (2016) The Effect of Electronic Word Of Mouth on Brand Image and Purchase Intention: A Case Study of Traveloka Social Media. Bachelor thesis, Swiss German University.

Zatalini, Shabrina and Abadi, Fiter and Pasasa, Linus (2014) An Analysis of Factors Affecting Brand Awareness Using Social Media in Indonesia (A Case Study of Sushi Miyabi Restaurant). Bachelor thesis, Swiss German University.