Thesis

Affan, Rafly Muhammad and Bustaman, Yosman and Perangin-angin, Loina Lalolo K. (2022) THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AS THE PROMOTIONAL TOOL ON INSTAGRAM TOWARDS BRAND IMAGE OF NARASI TV. Bachelor thesis, Swiss German University.

Almalita, Caecilia Maria Sekar and Bustaman, Yosman (2022) IDENTIFYING FACTORS AFFECTING THE PURCHASE INTENTION OF TWITTER AUTOBASE @OHMYBEAUTYBANK USERS. Bachelor thesis, Swiss German University.

Amelia, Laurencia and Prawira, Oqke (2015) Analyzing the Impacts of Electronic Word of Mouth Marketing in Social Media Towards Customer Decisions, Case Study: Gomawo Korean Restaurant in Pantai Indah Kapuk, North Jakarta. Bachelor thesis, Swiss German University.

Argubi, Javiero Damitri Piere and Simorangkir, Deborah Nauli (2016) Uses And Gratifications Of Hard Rock Fm Jakarta Audience When Accessing Hard Rock Fm Jakarta Twitter Account. Bachelor thesis, Swiss German University.

Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

Badjened, Noura Hassan and Erwin, Alva and Eng, Kho I (2015) Study About the Usage of Twitter and the Relationship with TV Show in Indonesia. Bachelor thesis, Swiss German University.

Efendi, Stevent and Erwin, Alva and Eng, Kho I (2015) Predicting Automotive Brands Popularity Using Twitter Data. Bachelor thesis, Swiss German University.

Endarnoto, Sri Krisna and Nugroho, Anto S. (2011) Information Extraction From Social Media Twitter Using Natural Language Processing For Android Mobile Application. Bachelor thesis, Swiss German University.

Febriani, Putu Gita and Reese, Matthias (2015) The Influence of Personality Traits “Extraversion” and “Openness to Experience” on Facebook Activity. Bachelor thesis, Swiss German University.

Fitriani, Wulan Karnia and Perangin-angin, Loina Lalolo K. (2020) The Effectiveness of Advertising on Social Media Towards Purchase Decision Among Students in Tangerang: Case Study of Tasya Farasya on Makeover. Bachelor thesis, Swiss German University.

Helmard, Hana and Mbouw, Esa Theodore (2021) The Effect of Consumer Brand Engagement towards Brand Loyalty of Idoudokstore Through TikTok. Bachelor thesis, Swiss German University.

Irawan, Krisma Budianto and Ipung, Heru Purnomo and Galinium, Maulahikmah (2016) Study On Social Media Users And Its Relation To The E-Commerce Activities On Youth In Indonesia. Bachelor thesis, Swiss German University.

Karina, Claudia Maria and Simorangkir, Deborah Nauli (2016) Correlation Between Gratification And Intensity Of Zomato Usage In Jakarta. Bachelor thesis, Swiss German University.

Kartika, Hardianti and Perangin-angin, Loina Lalolo K. (2015) Social Media as a Marketing Communication Tool to Raise Awareness of Banten's Batik as a Part of Indonesia's Heritage. Bachelor thesis, Swiss German University.

Kasim, Avin Mohanza and Purnama, James and Erwin, Alva (2014) Sentiment Analysis of Indonesian Low-Cost Green Cars with Twitter Data. Bachelor thesis, Swiss German University.

Liga, Celine Yara and Simorangkir, Deborah Nauli (2022) Effectiveness of TikTok Celebrity Endorsement for Noera Beauty by Defira Septasha. Bachelor thesis, SWISS GERMAN UNIVERSITY.

Lukito, Louis Christy and Erwin, Alva and Purnama, James (2016) Social Media User Personality Classification Using Computational Linguistic. Bachelor thesis, Swiss German University.

Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda (2021) The Analysis of @Indonesia.Travel Tiktok Account's Communication Strategies in Promoting the Safety of Traveling In Indonesia during the COVID-19 Pandemic. Bachelor thesis, Swiss German University.

Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda and Hidayat, Nila K. (2020) THE ANALYSIS OF @INDONESIA.TRAVEL TIKTOK ACCOUNT'S COMMUNICATION STRATEGIES IN PROMOTING THE SAFETY OF TRAVELING IN INDONESIA DURING THE COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

Nurshabrina, Alya and Krisnawati, Nila (2021) The Impact of Social Media Competence and Psychological Foundation to Firm Performance – Mediating Role of Online Social Capital and Managerial Cognitive Capabilities: A Dynamic Managerial Capabilities Study in Media Industry. Masters thesis, Swiss German University.

Pandy, Janet Angelique and Are, Robert La and Bustaman, Yosman (2022) THE INFLUENCE OF SMART MOBILE APPLICATION TOWARDS USER INTENTION: A CASE STUDY ON JAKI (JAKARTA KINI) BY JAKARTA SMART CITY. Bachelor thesis, Swiss German University.

Prahara, Lalu Gde Agung Risma and Perangin-angin, Loina Lalolo K. (2015) The Effect of Twitter Activity on Arsenal Indonesia Supporter’s Brand Awareness Toward Arsenal Football Club. Bachelor thesis, Swiss German University.

Prastika, Cynthia Deviana and Reese, Matthias (2014) The Influence of Food Images Posted on Facebook Toward Dining-Out Intention in the Greater Jakarta Area Depending on Personality Traits. Bachelor thesis, Swiss German University.

Rundengan, Varren Regina and Simorangkir, Deborah Nauli (2021) Analysis Usage of Social Media Marketing Towards Customer Trust, Customer Intimacy and Purchase Intention Based on High Street Fashion Brand (Case Study of Forever 21 in Jakarta). Masters thesis, Swiss German University.

Sardjono, Marcella Angelica and Schumacher, Sharon (2021) #Kristengray Test on Online Expression and Cancel Culture Awareness with Spiral of Silence Theory on Twitter. Bachelor thesis, Swiss German University.

Shan, Sheila Jesica and Simorangkir, Deborah Nauli (2021) Effects of Product Design, Instagram Post Visual Aesthethics and Brand Equity to Consumers Propensity to Engage with Brand Related Content on Social Media (COBRA). Masters thesis, Swiss German University.

Simananda, Jonathan and Erwin, Alva and Eng, Kho I (2015) Study on Twitter Networks Using NodeXL. Bachelor thesis, Swiss German University.

Wiranata, Andika and Melissa, Ezmieralda (2014) The Influence of Social Media Marketing on Brand Awareness in a Relation with Intention to Purchase Travel Agents Products. Bachelor thesis, Swiss German University.

Zatalini, Shabrina and Abadi, Fiter and Pasasa, Linus (2014) An Analysis of Factors Affecting Brand Awareness Using Social Media in Indonesia (A Case Study of Sushi Miyabi Restaurant). Bachelor thesis, Swiss German University.