Tagore, Rika and Perangin-angin, Loina Lalolo K. (2015) The Effect of Customer Satisfaction on Restaurant X Brand Loyalty: Case Study at Restaurant X in Alam Sutera, Tangerang. Bachelor thesis, Swiss German University.

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Abstract

The objective of this thesis is to know the effect of customer satisfaction on restaurant X brand loyalty. The growing of restaurant industry is dramatically increasing as it is today causing many popping up a wide variety of restaurants in Indonesia. The research question is also to know which indicator of customer satisfaction has the most significant effect on brand loyalty. This thesis is designed as a quantitative research which survey, and using purposive sampling method. The questionnaire, then distributed to 100 respondents who had experience in restaurant X, Alam Sutera, Tangerang. Questionnaire which based on Likert scale were gathered as the data for this study. For data analysis, this research is using Pearson’s correlation study, T-test and F test. Based on SPSS analysis, there is a significant effect of customer satisfaction on Restaurant X brand loyalty, Alam Sutera, Tangerang. Besides, Perfomance has the significant impact on brand loyalty.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Satisfaction; Brand Loyalty
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior > HF5415.335 Consumer satisfaction H Social Sciences > HF Commerce > HF5823 Branding (Marketing) N Fine Arts > NA Architecture > NA7855 Restaurants T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	12 Jan 2021 13:29
Last Modified:	12 Jan 2021 13:29
URI:	http://repository.sgu.ac.id/id/eprint/1678

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