Surya, Kevin Juliawan and Saroso, Pudyotomo A. (2014) Important Factor in Restaurant Design That Affect Customer Preferences Leading to Customer Loyalty in Jakarta Area. Bachelor thesis, Swiss German University.

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Abstract

Customer loyalty is something that actually important and needed by every restaurant. Loyalty itself could come from the product, services and atmosphere of the restaurant. With more demanding customer, restaurant businesses face some intense competition. Restaurant design could be considered as one of the factor that could create a customer loyalty. This thesis will take four most important factors in restaurant design, from ten factors that will be researched, which are; Ornament, Color, Lighting, Sound & Acoustic design, Material Selection, Size, Temperature, Texture, Scent, and Shapes. This thesis focuses on Restaurant Design preferred by Jakarta citizens. Consequently, the research method used as quantitative research. It was supported with primary data from a questionnaire using Likert scale that was collected from 100 respondents from South Jakarta. As the result, it is found that there is significant positive influence of Restaurant design toward Customer Loyalty by 88% and the factor of Restaurant Design that has the highest influence on Customer Loyalty are Material selection, Sound & Acoustic design, Texture, and Temperature. Based on this observation, the restaurant should improve their restaurant design in order to obtain customer loyalty, and the 4 highest factors mentioned above should be maximized, so that it can influence customer loyalty at the highest level.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Restaurant, Restaurant Design, Customer Loyalty, Interior, Ambiance
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior N Fine Arts > NA Architecture > NA7855 Restaurants T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	22 Jul 2021 15:46
Last Modified:	22 Jul 2021 15:46
URI:	http://repository.sgu.ac.id/id/eprint/2090

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