THE FACTORS ANALYSIS INFLUENCING THE STAYCATION INTENTION

Jacqueline, - and Halim, Hasniati and Hidayat, Nila Krisnawati (2020) THE FACTORS ANALYSIS INFLUENCING THE STAYCATION INTENTION. Bachelor thesis, Swiss German University.

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Abstract

The COVID-19 pandemic has wreaked havoc on every industry. The objectives of this study is to analyse the factors influencing Covid General Impact, Preference & Attitude and Hygiene & Safety towards Staycation Intention as a rising phenomenon. To know the factors despite the travel banning and lockdowns people still chose to do staycation near home nor those who chose to do staycation in their rural town. The data of this study were collected from 207 respondents. Descriptive Statistical Analysis and Causal Studies were used to assess the collected data. Based on the test result, it can be concluded that there is a significant effect of Covid General Impact, Attitudes & Preferences and Hygiene & Safety on Intention to Staycation. This study also provides few suggestions as the next research could use variables that are not considered in carrying out intention to staycation and should pay more attention to the demographic aspect that may be related to the variable intention to staycation.

Item Type: Thesis (Bachelor)
Subjects: T Technology > TX Home economics > TX911 Hotel management
Divisions: Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User: Mr Arinton Sinaga
Date Deposited: 13 Dec 2024 03:54
Last Modified: 13 Dec 2024 03:54
URI: http://repository.sgu.ac.id/id/eprint/2772

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