Qonita, Khansa and Mbouw, Esa Theodore (2018) The Influence Of Food Bloggers’ Recommendation Towards Consumer’s Behavior In Choosing The Restaurants. Bachelor thesis, Swiss German University.

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Abstract

The trend of food and beverage industry in Indonesia has shown a great transformation with a help from the current existing technologies. A food related blog is one the rend these days, especially for the millennial. Perceived Usefulness (PU) is one of the factor suggested by researches towards adaptation of technology. However, the perceived usefulness (PU) of a food blogger itself is still questioned on whether the millennial has the intention to follow the food blogger ‘s recommendation to choose restaurants. Therefore, the purpose of this study is to determine whether there is a significant relationship between food blogger perceived usefulness and behavioral intention to follow its recommendation. The questionnaire was distributed to 100 food blog readers who have read any food related blog before. The data was processed by using SPSS to obtained the result of this study. The result has shown that food blogger influences the consumer behavioral intention of the readers to follow its recommendation of the food blogger.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Perceived Usefulness; Food Blogger; Behavioral Intention to Follow
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105 Web Sites-Design > TK5105.8884 Blogs T Technology > TX Home economics > TX851 Dining-room service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	31 May 2020 14:39
Last Modified:	31 May 2020 14:39
URI:	http://repository.sgu.ac.id/id/eprint/708

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