Book

Musa, Soebowo, ed. (2021) International Business Forum (IBF 2021). Swiss German University, Tangerang.

Santosa, Wahyu Budi and Perdana, Aldi Putra and Mustofa, Agus and Indrawati, Maria Dewi and Suryanagara, Bastian (2021) International business forum proceedings 2021. Swiss German University, Tangerang.

Thesis

Agloes, Muhammad Djafar and Abadi, Fiter (2021) The Effect of Lifestyle, Personality, Self-Concept and Perception towards Consumer Purchase Intention on Passenger Car Type: A Study of Jabodetabek Consumers. Bachelor thesis, Swiss German University.

Al Riza, Naaziel Dzaudan and Abadi, Fiter (2021) The Effect of Brand Equity on the Performance of Garuda Indonesia during the COVID-19 Pandemic. Bachelor thesis, Swiss German University.

Al Zabidi, Sarah Saleh Salem and Lingga, Margaretha (2021) Mergers and Acquisitions on Financial Performance and Efficiency: Evidence from Non-Financial Companies Listed in Indonesia Stock Exchange. Bachelor thesis, Swiss German University.

Aozora, Alisha and Lingga, Margaretha (2021) The Effect of Calendar Turning Points in the Cryptocurrency Market. Bachelor thesis, Swiss German University.

Arden, Antonio and Adam, M. Riyadh Rizky (2021) Factors Influencing Household’s Intention towards Waste Sorting in Jabodetabek Region. Bachelor thesis, Swiss German University.

Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

Banuadi, Brahmanto Prabowo and Abadi, Fiter (2021) Effectiveness of Product Placement on Brand Image and Brand attitude: A Study Case of Kapal Api in Indonesia’s Talk Show Mata Najwa. Bachelor thesis, Swiss German University.

Halim, Ivan and Musa, Soebowo (2021) Consumer Behavioral Strategy: How it Affect Firm Performance in Food and Beverages Industry. Masters thesis, Swiss German University.

Helmard, Hana and Mbouw, Esa Theodore (2021) The Effect of Consumer Brand Engagement towards Brand Loyalty of Idoudokstore Through TikTok. Bachelor thesis, Swiss German University.

Indrawati, Maria Dewi and Krisnawati, Nila (2021) Application of UTAUT Model on the Use Behavior of COVID-19 Electronic Health Alert Card (E-HAC) in Indonesia. Masters thesis, Swiss German University.

Nurshabrina, Alya and Krisnawati, Nila (2021) The Impact of Social Media Competence and Psychological Foundation to Firm Performance – Mediating Role of Online Social Capital and Managerial Cognitive Capabilities: A Dynamic Managerial Capabilities Study in Media Industry. Masters thesis, Swiss German University.

Perdana, Aldi Putra and Krisnawati, Nila (2021) The Analysis of Managerial Skills towards Employee Behavior in New Business Environment – A Case Study of Stars Hotels in Tangerang. Masters thesis, Swiss German University.

Putri, Jessica and Bustaman, Yosman (2021) Analysis of Financial Distress Determinants and the Role of Corporate Governance for Risk Mitigation on Listed Indonesian Manufacturing Companies: COVID -19 Pandemic. Masters thesis, Swiss German University.

Ramadhan, Naufalian and Mbouw, Esa Theodore (2021) Analyzing the Impact of Brand Equity towards Purchase Decision in Multi-Brand Car Dealers: A Case Study of PT. Aneka Putra Santosa. Bachelor thesis, Swiss German University.

Shan, Sheila Jesica and Simorangkir, Deborah Nauli (2021) Effects of Product Design, Instagram Post Visual Aesthethics and Brand Equity to Consumers Propensity to Engage with Brand Related Content on Social Media (COBRA). Masters thesis, Swiss German University.

Situmorang, Sam Michael Nugraha and Maulida, Mira (2021) The Role of Viral Marketing in Consumer Purchase Intention and Purchase Decision in Edtech Application. Masters thesis, Swiss German University.

Sudjono, Demetrios Joshua and Lingga, Margaretha (2021) The Impact of Cryptocurrency Returns on the Exchange Rate of a Country and Stock Indices: Evidence from Indonesia. Bachelor thesis, Swiss German University.

Tamsil, Elycia and Abadi, Fiter (2021) Factors Affecting Household in Managing Their Waste Using Waste4change. Bachelor thesis, Swiss German University.

Vinsensius, Alvin and Adam, M. Riyadh Rizky (2021) Video Games Business in Pandemic: Analysis of Brand Awareness, Website Quality and Perceived Product Quality towards In-Game Repurchase Intention: A Case Study of Mihoyo in Tangerang and Jakarta. Bachelor thesis, Swiss German University.

Teaching Resource

Simorangkir, Deborah Nauli (2021) Communication Audit course module. [Teaching Resource] (Unpublished)

Simorangkir, Deborah Nauli (2021) Event Management course module. [Teaching Resource] (Unpublished)

Simorangkir, Deborah Nauli (2021) Project Management and Leadership course module. [Teaching Resource] (Unpublished)

Simorangkir, Deborah Nauli (2021) Public Speaking course module. [Teaching Resource] (Unpublished)