Thesis

Aditama, Brian and Dibia, Abduh and Pasasa, Linus (2015) Factors Influencing the Purchase Decision Making of Luxury Compact Sports Car: Case Study of Abarth Indonesia. Bachelor thesis, Swiss German University.

Amelia, Laurencia and Prawira, Oqke (2015) Analyzing the Impacts of Electronic Word of Mouth Marketing in Social Media Towards Customer Decisions, Case Study: Gomawo Korean Restaurant in Pantai Indah Kapuk, North Jakarta. Bachelor thesis, Swiss German University.

Andarini, Lydia and Simatupang, Parhimpunan and Pasasa, Linus (2013) Analyzing the Impact of Marketing Mix towards Customer‟s Purchase Intention of Jam Product (Case Study: New 14Gram Portion Pack of Morin Jam & Spread). Bachelor thesis, Swiss German University.

Andriani, Dian and Tobing, Rudy (2008) Marketing Strategy to Increase Sales of PT. X. Bachelor thesis, Swiss German University.

Antonius, Junio and Krisnawati, Nila (2016) The Implementation of Marketing Strategies to Improve Performance in C Type Hospital: A Case Study of RSIA ST. Yusuf, Tanjung Priok. Bachelor thesis, Swiss German University.

Antou, Nadea Imanuela and Halim, Hasniati (2020) The Influence of Social Media Marketing and Celebrity Endorser on Instagram Towards Purchase Intention a Case Study of Instagram Followers Restaurant Dapur Asix. Bachelor thesis, Swiss German University.

Antou, Nadea Imanuela and Halim, Hasniati (2021) The Influence of Social Media Marketing and Celebrity Endorser on Instagram towards Purchase Intention a Case Study of Instagram Followers Restaurant Dapur ASIX. Bachelor thesis, Swiss German University.

Aryaputra, Nikolas and Munawaroh, Munawaroh (2017) Partial and Simultaneous Impact of Two Dimensions of Customer Value Co-Creation Behavior Towards Perceived Service Quality of Millennials. Bachelor thesis, Swiss German University.

Asmaperdana, Haryo and Perangin-angin, Loina Lalolo K. (2017) Influence Of Tokopedia Seller Story On Maintaining Tokopedia Branding. Bachelor thesis, Swiss German University.

Aussie, Muhammad Shandy and Abadi, Fiter and Pasasa, Linus (2015) Analyzing the Key Factors Affecting Costumer Purchase Intention Toward Low Cost Green Car Product. Bachelor thesis, Swiss German University.

Bordo, Yoan Aldila Dogni and Pratama, Yudhistira (2018) The Analysis Of 7P’s Of Marketing Mix Towards Customer Retention: Case Study Of Namaaz Dining. Bachelor thesis, Swiss German University.

Cecil, Janet and Mbouw, Esa T. (2017) Impact of Digital Marketing Towards Consumers' Decision Making in Choosing a Budget Hotel in Bali. Bachelor thesis, Swiss German University.

Ekawati, Novia Purna and Siahaan, Antonius TP. and Simatupang, Parhimpunan (2017) The Influence of Perceived Usefulness, Perceived Ease of Use, and Cultural Dimensions towards Actual Use of E-Commerce in Indonesia. Masters thesis, Swiss German University.

Elika, Davin and Tobing, Rudy (2011) Marketing Strategy of Local Made Electrocardiogram: Case Study of Swiss German University in Developing a Prototype of Electrocardiogram. Bachelor thesis, Swiss German University.

Goenawan, Stephany Florentina and Soeprapto, Vishnuvardhana S. (2016) Analysis of Advertising and Sales Promotion towards Individual Purchasing Intention, Case Study: XCAPE.ID. Bachelor thesis, Swiss German University.

Haryuni, Ribka and Saroso, Tommy (2015) Marketing Mix Influencing Generation Y Purchasing Behavior Toward their Selection of Restaurant. Bachelor thesis, Swiss German University.

Hidayat, Mario and Sinaga, Junaidi (2018) Analyzing The Impact Of Marketing Mix, Brand Image And Service Quality Towards Customer Loyalty With The Mediator Of Customer Satisfaction : A Case Of Starbucks Customers In South Tangerang. Bachelor thesis, Swiss German University.

Hudani, Iklima and Simorangkir, Deborah Nauli (2018) The Effectiveness Of The Use Of Celebrity Endorser Maudy Ayunda In L’Oreal Paris Product. Bachelor thesis, Swiss German University.

Ibrahim, Geastari Ivyghaida Vania and Simorangkir, Deborah Nauli (2016) Brand Development Of Spasso Milano Through Public Relations – Driven Marketing Strategies By Orchan Consulting Asia, Malaysia. Bachelor thesis, Swiss German University.

Jason, Stephanus and Saroso, Pudyotomo A. and Hidayat, Nila K. (2010) The Analysis of Using a Residential Area as One of Pisa Cafe Strategies to Develop New Market. Bachelor thesis, Swiss German University.

Jaurissa, Laura and Soeprapto, Vishnuvardhana S. (2015) An Analysis of Service Quality and Positive Word of Mouth Marketing Towards Customer Buying Decisions Case Study: Establishment X in Pantai Indah Kapuk Jakarta Utara. Bachelor thesis, Swiss German University.

Kartika, Hardianti and Perangin-angin, Loina Lalolo K. (2015) Social Media as a Marketing Communication Tool to Raise Awareness of Banten's Batik as a Part of Indonesia's Heritage. Bachelor thesis, Swiss German University.

Kurniawan, Hendry and Pasasa, Linus and Simatupang, Parhimpunan (2014) Formulating A New Product Launch Strategy of Vitamin Mineral Supplement Product at Indonesia: Case Study of PT. XYZ, A Pharmaceutical Company. Masters thesis, Swiss German University.

Kurniawan, R. Moch. Ananda Sufyan and Erwin, Alva and Galinium, Maulahikmah (2017) Media Analytics For Fashion Brand Communications. Bachelor thesis, Swiss German University.

Kusumaningrat, Marisabella and Hidayat, Nila K. (2017) Analysis Of Factors Influencing Brand Awareness Of Xiaomi Smartphones In Jakarta. Bachelor thesis, Swiss German University.

Maulana, Fikri Hanif and Hidayat, Nila K. (2020) Analysis of Hotel’s Crisis Management Implementation – The Role of Marketing and Public Relation: A Case Study of Atria Hotel Serpong. Bachelor thesis, Swiss German University.

Maulana, Fikri Hanif and Krisnawati, Nila (2020) Analysis of Hotel's Crisis Management Implementation – The Role of Marketing and Public Relation: A Case Study of atria Hotel Serpong. Bachelor thesis, Swiss German University.

Meiliana, Cindy and Saraswati, Muninggar Sri (2021) Marketing Communication Campaign and Young People: A Case Study of Shopee Haul Campaign. Bachelor thesis, Swiss German University.

Michelle, Nastassja and Galinium, Maulahikmah and Mashudi, Mulya R. (2021) Development, Deployment, and Implementation of a Referral Marketing System for a Collaboration between an E-Commerce and an Online Marketing Platform Start-Up. Masters thesis, Swiss German University.

Nurhendiarni, Sri and Hidayat, Nila K. and Pasasa, Linus (2013) The ASEAN Open Skies Policy 2015 on The Opportunities for Low-Cost Carriers in Indonesia. The Case Study of PT Citilink Indonesia. Bachelor thesis, Swiss German University.

Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda (2021) The Analysis of @Indonesia.Travel Tiktok Account's Communication Strategies in Promoting the Safety of Traveling In Indonesia during the COVID-19 Pandemic. Bachelor thesis, Swiss German University.

Paramitha, Grace and Sinaga, Junaidi (2012) A Market Study of Residential LED Lighting: The Perceived Characteristics of Innovations (PCI) Influenced on Intention to Use Home LED Lightning. Bachelor thesis, Swiss German University.

Pradipta, Sonny and Purnama, James (2011) Profiling-Based Mobile Advertisement as A Marketing Strategy For GPS-based Online Traffic Map. Bachelor thesis, Swiss German University.

Prasandya, Caroline Mutiara and Pratama, Yudhistira (2018) The Effect Of Marketing Communication Mix Towards The Purchase Decision Of Mice Products At Santa Monica Hotel & Convention Bogor. Bachelor thesis, Swiss German University.

Prastika, Cynthia Deviana and Reese, Matthias (2014) The Influence of Food Images Posted on Facebook Toward Dining-Out Intention in the Greater Jakarta Area Depending on Personality Traits. Bachelor thesis, Swiss German University.

Raji, Abimbola Sherifat and Bustaman, Yosman and Simatupang, Parhimpunan (2018) The Effect Of Marketing Strategy On Firm Performance: A Case Study Of Indofood, A Major Player In The Food And Beverages Industry In Indonesia. Masters thesis, Swiss German University.

Ramadhan, Atyanta Auliya and Munaf, Alex Iskandar (2017) Analyzing Marketing Mix Factors That Affects Consumer Decision Making For Residential Property In South Tangerang. Bachelor thesis, Swiss German University.

Rambitan, Kevin Gustaf Johannes and Sinaga, Junaidi and Pasasa, Linus (2014) Analysis the Impact of Viral Marketing Strategy of Customer Visit Restaurant Industry – Case Study of Kopitiam XYZ. Bachelor thesis, Swiss German University.

Rundengan, Varren Regina and Simorangkir, Deborah Nauli (2021) Analysis Usage of Social Media Marketing Towards Customer Trust, Customer Intimacy and Purchase Intention Based on High Street Fashion Brand (Case Study of Forever 21 in Jakarta). Masters thesis, Swiss German University.

Salim, Michelle and Munawaroh, Munawaroh (2018) The Effect Of Social Media Marketing Via Instagram Towards Customer Purchase Intention A Case Study Of Bunker Cafe. Bachelor thesis, Swiss German University.

Saputri., Meireni Dwi Hendra and Mariza, Ita and Simatupang, Parhimpunan (2016) The Impact of 7 PS Towards Customer Satisfaction on Customer Loyalty. Masters thesis, Swiss German University.

Setiawan, Chellsa Ayu and Reese, Matthias (2017) Analysis Of Subscribers’ Behavior Towards E-Mail Newsletters: The Case Of Loket Indonesia. Bachelor thesis, Swiss German University.

Setiawan, Daniel Gerald and Purnama, James and Mukadis, Panji (2017) Implementation of Digital Marketing using RACE framework Case Study: Information Technology Study Program, Swiss German University. Bachelor thesis, Swiss German University.

Setiodihardjo, Henry and Sitepu, Badikenita and Suryo, Nugroho Aryono (2016) Analysis of The Influence of Relationship Marketing Tactics Towards Customer Loyalty in Singapore Creative Industry. Masters thesis, Swiss German University.

Siburian, Melky Juni Doro and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) The Effect of Marketing Mix on Customer’s Purchase Decision for Genuine Spare Parts competes to Other Dealer Competitor. Case Study in PT Eurotruk Transindo. Masters thesis, Swiss German University.

Sitompul, Gladys Marcella Rotua and Soeprapto, Vishnuvardhana S. (2016) Effect of Promotional Mix on Consumer Decision to Stay at Hotel Case Study: X Hotel in South Tangerang. Bachelor thesis, Swiss German University.

Situmorang, Sam Michael Nugraha and Maulida, Mira (2021) The Role of Viral Marketing in Consumer Purchase Intention and Purchase Decision in Edtech Application. Masters thesis, Swiss German University.

Soeprapto, Pandu Triyo Nugroho and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) “The Impact Of Marketing Strategies On Sales And Managing Its Quality At The Company XYZ”. Masters thesis, Swiss German University.

Sudjarwo, Arya Raditya and Sjafei, Netta J. (2009) Marketing Analysis of Kukubima Ener-G. Bachelor thesis, Swiss German University.

Suherman, Stephen and Finardi, Benardus Agus (2008) Marketing Mix Strategy Analysis of PT. Trade Servistama Indonesia Based on the Implementation of Marketing Strategy for Knorr Bumbu Dasar from PT. Unilever Indonesia Tbk. Bachelor thesis, Swiss German University.

Sulistiowardana, Hanif Dharma and Galinium, Maulahikmah and Mukadis, Panji (2017) Effect of E-marketing: Implementation of Internet Marketing in Food and Beverages Industry (Case Study: Fivafood). Bachelor thesis, Swiss German University.

Susanto, Marvin Maxmillian and Saroso, Pudyotomo A (2015) Marketing Strategies and its Effect on Customer’s Interest in Aromatherapy. Bachelor thesis, Swiss German University.

Sutanto, Wahono and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) Influence of 7P’s Marketing Mix to Home Buyer Purchase Decision on Tangerang Residential Housing Market. Masters thesis, Swiss German University.

Tanner, Anthony and Sjafei, Netta J. (2010) Marketing Mix Strategy of Frozen Yogurt Company Towards Customer Purchase Decision: Case Study of Sour Sally And Tutti Frutti at Senayan City. Bachelor thesis, Swiss German University.

Tanong, Joel Arthur and Purnama, James (2023) Developing a Platform to Connect Small and Medium Sized Enterprises and Digital Marketing Agencies. Masters thesis, Swiss German University.

Tanuwijaya, Fransisca Luciana and Garibaldi, Gemala P. (2018) The Impact Of Relationship Marketing On Customer Loyalty A Case Study Of Garuda Indonesia Airline. Bachelor thesis, Swiss German University.

Tjandra, Chris and Lim, Charles and Soetomo, Moh. A. Amin (2013) Analysis of Promotion Strategies Model to Improve The Use of Retail Cloud Storage Service in Swiss German University. Bachelor thesis, Swiss German University.

Tjung, Kristine and Mariza, Ita and Siahaan, Antonius TP. (2017) The Impact Of Marketing Mix On Competitiveness Through Creation Of Corporate Image A Case Study On Online Ojek Transportation Business. Masters thesis, Swiss German University.

Valentino, Valentino and Ardiansyah, Muhril (2015) The Impact of Messages Appeals and Frequency of Appearance in Online Advertisement About Samsung Smartphone Toward Buying Interest. Bachelor thesis, Swiss German University.

Wibowo, Anang Wahyu and Baskoro, Gembong and Sudarto, Sumarsono (2021) Improving the Prediction and Accuracy of Parts Marketing Promotion Program for Heavy Equipment Spare Parts Business Through Digitalization Approach. Masters thesis, Swiss German University.

Widjaja, Aurellia and Adam, M. Riyadh Rizky (2020) Identifying The Success Factors of Brand Extension Case of Airbnb Experiences in Indonesian Market. Bachelor thesis, Swiss German University.

Wiranata, Andika and Melissa, Ezmieralda (2014) The Influence of Social Media Marketing on Brand Awareness in a Relation with Intention to Purchase Travel Agents Products. Bachelor thesis, Swiss German University.

Wisastra, Agatha Putri and Munawaroh, Munawaroh (2021) An Analysis of Push and Pull Factors towards Purchase Intention to Shop at Batik Trusmi Cirebon. Bachelor thesis, Swiss German University.

Zulbakri, Rendinova and Dahlan, Kandi Sofia S. (2011) An Analysis of Business Strategy To Compete in The Same Business Industry: Competitive Advantage of Aviation Industry in Indonesia “The Case Study of Garuda Indonesia in Comperison To Air Asia Indonesia”. Bachelor thesis, Swiss German University.