Marsyela, Natalia and Mbouw, Esa Theodore (2018) The Influence Of Eco-Friendly Practices Toward Post-consumption Behaviour : A Case Of Eco-Friendly Restaurants In Bali. Bachelor thesis, Swiss German University.

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Abstract

Numerous of previous studies have proven the influence of eco-friendly practices towards consumer behaviour. In this study, the author will focusing on postconsumption behaviour through consumers point of view. Eco-friendly practices in food and beverage industry can be devided into two categories such as food focused and environmentally focused based on previous study. Regarding to this phenomenon of eco-friendly restaurant, few restaurants in Bali have been implementing through the operational activities. A questionnaire have been distributed to 110 respondents with usable responds of 100 to determine the influence, which is then processed through the program SPSS to conduct validity, reliability, normality, heteroscedasticity and multicollinearity test as well as F-test and T-test to determine the hypotheses proposed. The result of this tests shown that although simultaneous impact of ecofriendly practices to post-consumption behaviour exist, only menu sustainability have strongest influence towards the post-consumption behaviour of the consumers. Suggestions that is generated from this outcome are focusing effort on eco-friendly practices and post-consumption behaviour.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Eco-friendly Practices; Sustainable Food & Beverage; Post-consumption Behaviour; Consumer Behaviour; Eco-friendly Restaurant
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX851 Dining-room service T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	30 May 2020 09:39
Last Modified:	16 Jul 2020 13:31
URI:	http://repository.sgu.ac.id/id/eprint/712

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