Yip, Janice and Mbouw, Esa Theodore (2018) The Effect Of A Restaurant’s Physical Environment On Customer Repurchase Behaviour: A Case Study Of An Upscale Restaurant. Bachelor thesis, Swiss German University.

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Abstract

With the increasing number of restaurant opened every year, restauranteurs now not only pay attention to food and service but also to atmosphere. This study will use DINESCAPE as the theory for physical environment. It aims to find out the factor of DINESCAPE towards customer repurchase behavior in an upscale restaurant. This research is a quantitative descriptive research and uses questionnaires to obtain its data. 132 data from questionnaires are obtained from customers that have dined at Restaurant X. Restaurant X is an upscale restaurant located in the heart of Jakarta. Multiple linear regression is used to analyze the data and obtained the result. Result shows a strong relationship of 67,9% from physical environment towards customer repurchase behavior. Each hypothesis regarding the factors of DINESCAPE are accepted and shows that there is a relationship between each factor of DINESCAPE and customer repurchase behavior. Suggestion that is recommended for Restaurant X focus on improving lighting that will also affect facility aesthetics, along with adjusting temperature of the restaurant and the restaurant’s service staff.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	DINESCAPE; Physical Environment; Customer Repurchase Behavior
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel T Technology > TX Home economics > TX851 Dining-room service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	30 May 2020 09:33
Last Modified:	30 May 2020 09:33
URI:	http://repository.sgu.ac.id/id/eprint/707

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