Article

Krisnawati, Nila and Perangin-angin, Loina Lalolo K. and Zainal, Munawaroh and Suardi, Imelda (2016) Brand Equity Analysis and Its Impact on The Loyal Customer of Local Batik to Develop Its Competitiveness (An Empirical Study of Batik Banten in South Tangerang). Journal of Administrative and Business Studies, 2 (4). pp. 189-207.

Thesis

Utama, Marco Tan and Zainal, Munawaroh (2023) Influence of Job Security, Salary, and Workload towards Job Performance at “XY” Hotel. Bachelor thesis, Swiss German University.

Aurelie, Pricia and Zainal, Munawaroh (2022) ANALYSIS OF GENERATION Z CONSUMERS' BEHAVIOR TOWARDS PURCHASE DECISION OF ONLINE FOOD DELIVERY: STUDY ON GRABFOOD INDONESIA. Bachelor thesis, Swiss German University.

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Prawira, Delvira Anindya and Zainal, Munawaroh (2022) THE IMPACT OF CUSTOMER BASED BRAND EQUITY AND HEALTH MOTIVATION TOWARDS PURCHASE DECISION: CASE STUDY OF LEMONILO. Bachelor thesis, Swiss German University.

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Marcel, Adrizda Ryand and Wibowo, Dea Prasetyawati and Zainal, Munawaroh (2013) The Study of The Employee’s Motivation Based on The Employee’s Work Stress Analysis and Its Relation Toward The Employee’s Job Performance. Bachelor thesis, Swiss German University.

Loamayer, Jesslyn and Zainal, Munawaroh (2010) Role of Management Service Provider in Employee Recruitment to Increase the Efficiency of Time and Money in the Hotel. Case Study: Hotel X and Y. Bachelor thesis, Swiss German University.

Adrianto, Helen and Zainal, Munawaroh and Manik, Dewanta (2009) The Analysis of the Academic Theories and The Practical Application of Standard Operating System in the Hotels: Case SGU Vs Hotel “A”, “B”, “C”. Bachelor thesis, Swiss German University.

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